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What is Circle Of Life?
Veikkaus has submitted licence applications as a private entity, joining around 50 other companies that had applied to join the upcoming market by the end of June.
The company committed to a management reshuffle late last year as part of this transition, scrapping the role of deputy CEO after Velipekka Nummikoski was shuffled into a new role.
The operator has made a number of key operational and technology changes during this process, including switching its sportsbook backend from DraftKings to OpenBet. And hiring a number of industry stalwards to lead its competitive business.
What is Circle Of Life?
The Nevada Gaming Control Board will consider proposed revisions to several of the state’s Technical Standards for Gaming Devices and Associated Equipment at its next meeting on 7 October, spanning everything from slot systems to cashless wagering accounts, race and sportsbooks and more.
A total of 10 standards are up for revision, and the draft dates for the proposals range from June to August. The board notified licensees about the compilation of revisions and the meeting date on 4 September. Interested parties may submit comments ahead of the hearing through 5 October.
The extent of the revisions vary, but most are somewhat significant with regard to language that is being added or omitted. Proposed changes to Standard 9 (digital pari-mutuel systems), for instance, include mostly small additions, whereas Standard 3 (slot metering systems) has entire sections added and subtracted. Explanatory notes for the edits are frequent throughout all of the proposals.
What is Circle Of Life?
They recommended banning direct marketing by operators and affiliates except for essential account or safety communications.
The committee also suggested a ban on inducements (free bets, sign-up bonuses) as these promotions stimulate betting activity and recruit new or lapsed customers.
Another point of contention was content marketing and influencer promotions. The Lords committee advised treating this as advertising and, if a full ban were not immediately feasible, prioritising its prohibition.
